Why choose SAJ Jewels
SAJ Jewels is a Lab – Grown diamond and gemstone jewelry brand dedicated to crafting exquisite, bespoke pieces. We specialize in custom jewelry, bringing your unique vision to life. Our passion lies in creating exquisite pieces that celebrate the beauty of Indian craftsmanship. By adhering to the “Made and Sourced in India” approach, we ensure that each jewel is a testament to our dedication to quality and sustainability. Our collection features certified and hallmarked pieces, offering lab-grown diamonds set in gold, silver, and platinum—catering to every taste in fine jewelry. We believe that every individual deserves to own a piece of luxury, and our mission is to make that dream a reality.
Our Values
Vision
To empower individuals to express their unique stories through exquisitely crafted, customized diamond jewelry, made and sourced in India with a deep commitment to eco-consciousness and authentic artistry.
Mission
We are dedicated to make every dream come true with our luxury jewellery. The goal is to offer an array of exclusive designs that bring out your unique personality, spark joy, and boost confidence.
Our Promise
We’re committed to bringing you innovative, meaningful diamond jewelry, sustainably sourced and beautifully designed. Exceptional service is our priority, helping you realize your diamond dreams and adding sparkle to everyday life.
Our Founder
Swati Anand Jhanwer is a second generation entrepreneur and the creative force behind SAJ Jewels, a luxury brand known for its refined lab grown diamond creations. Building on the legacy of her mother-in-law —a respected diamond authority—Swati combines heritage and innovation to craft jewelry that feels both timeless and current.
Her foundation in fashion and business was laid at New York’s LIM Institute, where she earned a master’s degree in Fashion Merchandising and Retail Management. She deepened her technical expertise with professional diamond training at the International Institute of Gemology in Mumbai. This blend of academic rigor and specialized industry knowledge enables her to navigate the evolving luxury market with confidence.
At SAJ Jewels, Swati champions a “Made and Sourced in India” philosophy, highlighting local craftsmanship while maintaining uncompromising standards of sustainability and ethical production. Her vision is to provide a destination where discerning clients discover pieces that marry contemporary flair with enduring elegance—jewelry designed to be treasured for generations.
SAJ Jewels Team: Mastercrafted Luxury
Founder Swati Anand Jhanwer’s visionary leadership brings forth SAJ JEWELS, a lab diamond jewelry brand that redefines elegance. A skilled marketing and branding team from ClearClick Digital, along with 4 expert CAD designers and highly skilled karigars, work in harmony to create truly stunning pieces. The CAD designers meticulously craft each design with precise measurements for a flawless fit, while the karigars bring these creations to life with unmatched finesse and craftsmanship.
The result?
Head-turning jewels that exude sophistication, sustainability, and luxury. Saj Jewels is dedicated to quality, attention to detail, and innovative design—making it a premier destination for those seeking exceptional jewelry. We deliver certified and hallmarked pieces, offering lab-grown diamonds set in gold, silver, and platinum—catering to every taste in fine jewelry.
