About SAJ Jewels
SAJ Jewels is a luxury lab-grown diamond and gemstone jewellery brand where modern design meets responsible craftsmanship. Rooted in ethical sourcing, sustainability, and Indian artistry, we create refined pieces that reflect clarity in both beauty and values.
Specializing in custom jewellery, we bring individual visions to life through carefully curated designs. Our collections feature certified and hallmarked lab-grown diamonds and gemstones, set in gold, silver, and platinum, crafted to suit diverse tastes in fine jewellery.
At SAJ Jewels, we believe true luxury lies in clarity — in design, in values, and in the choices behind every piece.
Our Pillars
Vision
To empower individuals to express their unique stories through exquisitely crafted, customized diamond jewelry, made and sourced in India with a deep commitment to eco-consciousness and authentic artistry.
Mission
We are dedicated to make every dream come true with our luxury jewellery. The goal is to offer an array of exclusive designs that bring out your unique personality, spark joy, and boost confidence.
Our Promise
We’re committed to bringing you innovative, meaningful diamond jewelry, sustainably sourced and beautifully designed. Exceptional service is our priority, helping you realize your diamond dreams and adding sparkle to everyday life.
From the Founder’s Desk
I am a second-generation entrepreneur and the creative force behind SAJ Jewels, a brand shaped by heritage, craftsmanship, and modern vision. Building on the legacy of my mother-in-law, a respected diamond authority, I bring together traditional values and contemporary design to create jewellery that feels both timeless and current.
My foundation in fashion and business was shaped at New York’s LIM Institute, where I earned a master’s degree in Fashion Merchandizing and Retail Management. I further strengthened my technical expertise through professional diamond training at the International Institute of Gemology (IIG), Mumbai where I was awarded “Best Student of the Year 2024-2025″. This blend of global education and hands-on knowledge allows me to navigate the evolving luxury jewellery industry with clarity and confidence.
At SAJ Jewels, I proudly champion a “Made and Sourced in India” philosophy — celebrating local craftsmanship while holding ourselves to uncompromising standards of sustainability, ethics, and quality. My vision is to create a destination where discerning clients discover jewellery that balances modern sophistication with enduring elegance.
SAJ Jewels Team: Mastercrafted Luxury
At SAJ Jewels, craftsmanship lies at the heart of everything we create. Under the creative direction of Founder Swati Anand Jhanwer, each piece of jewellery is thoughtfully designed and crafted in India, reflecting our deep respect for skilled artistry and refined execution. Our Made and Sourced in India philosophy allows us to celebrate local craftsmanship while meeting global standards of precision, quality, and ethics.
Behind every creation is a collaborative team working in harmony. A skilled marketing and branding team from ClearClick Digital, along with four expert CAD designers and highly skilled karigars, come together to bring each design to life. This seamless blend of creative vision, technical expertise, and hands-on craftsmanship ensures that every piece is both beautifully designed and flawlessly executed.
From the careful selection of lab-grown diamonds to expert cutting, setting, and finishing, every stage of creation is handled with patience, skill, and intention. Our commitment to ethical production and sustainability is woven into this entire process — resulting in jewellery that feels honest, meaningful, and enduring.
